Great coffee with a side of happiness.
Over the last year we have laid the foundation to reinvent the Seatle’s Best Coffee brand and challenge the coffee status quo. Our goal is to make premium coffee available to everyone, everywhere. That means we intend to be any place a delicious tasting cup of expertly roasted coffee is needed. So we’re extending our reach and taking our premium coffee to new places and new customers. You’ll see us on airlines, in quick service and family dining restaurants, on more college campuses and even on cruise ships and at movie theatres. All of which is designed to increase our national brand awareness and help introduce new consumers to the brand.
But our future is about more than just great coffee. It’s also about providing people with a little bit of happiness to help them through their day. Whether it be a great experience in one of our cafes, a satisfied customer at a restaurant or just someone sitting down to their kitchen table and enjoying a tasty cup of one of our coffees– our goal is to share our coffee and the happiness that it brings everywhere and with as many people as possible.